Valhalla Music Group, LLC launched in 2000 when Debbie Matthews and Max Hutchinson merged their respective song plugging services into one. It is a small independent company with a focus on copyright exploitation, artist management and production facilitation. With the release of "A Soldier's Wife," by Roxie Dean, Valhalla became a nationally distributed record label.
Valhalla's clients, past and present:
Patrick Jason Matthews (Must Be Doin' Something Right - Billy Currington)
Roger Cook (Long Cool Woman In A Black Dress - The Holiies)
Tim Johnson (I Let Her Lie - Daryle Singetary)
Trey Bruce (Whisper My Name - Randy Travis)
Jim Rushing (Honky Tonk Bar Association - Garth Brooks)
Stephony Smith (It's Your Love - Tim McGraw and Faith Hill)
Karen Staley (Keeper of the Stars - Tracy Byrd)
Karen Taylor Good (How Can I Help You Say Goodbye - Patty Loveless)
Jeff Silbar (Wind Beneath My Wings - Bette Midler)
Jerry Lynn Williams (Forever Man - Eric Clapton)
About Us
About Us
Debbie Matthews
Classically trained pianist Debbie Matthews graduated from David Lipscomb University, spent the next ten years working all over the world in marketing and sales for Piedmont and USAirways. After the airlines, she worked as a labor organizer for the United Steel Workers, where she bumped heads with the Teamsters on daily basis.
Having thus acquired an odd skill set, a gig in the music industry seemed like the next logical career move. In 1998, she started an independent song plugging service. She currently manages Roxie Dean and Patrick Jason Matthews, and is a huge fan of Sharon Osbourne.
Having thus acquired an odd skill set, a gig in the music industry seemed like the next logical career move. In 1998, she started an independent song plugging service. She currently manages Roxie Dean and Patrick Jason Matthews, and is a huge fan of Sharon Osbourne.
Max Hutchinson
Max Hutchinson played drums in punk bands in Toronto in the '70s. In the '80s he joined A & M Canada as an A & R man. In the '90s he launched Balmur Publishing for Canadian icon Anne Murray, which took him to Nashville. He went on to plug songs for legendary songwriter Kim Williams (Garth Brooks, Alan Jackson, Brooks & Dunn, etc.), where he placed a number of Top Ten and other charted singles. In 1998, Max started his own independent plugging service.